Heart rate arousal and excitement in gambling: Winners versus losers
Wulfert E, Roland BD, Hartley J, Wang N, Franco C. Psychol Addict Behav. 2005 Sep;19(3):311-6. People sometimes claim they gamble for excitement rather than money. The authors examined in a laboratory analog whether excitement is generated by the expectancy of winning money. Eighty male undergraduate students watched a videotaped horse race with an exciting neck-to-neck […]